A voice-driven intelligent assistant, designed to simplify your world.
Year:
2024
Timeframe:
2 months
Tools:
Illustrator, Photoshop, Figma
Category:
Brand Identity
Reimagining the identity of a modern academy.
Orion is not just a school — it’s a future-facing institution shaping global citizens through holistic education and character-driven learning
Problem
The challenge was crafting a brand identity for a school that didn’t want to look like just another academic institution. Most educational brands lean too traditional or too sterile — Orion needed to feel premium yet approachable, disciplined yet dynamic, and globally minded without losing its local relevance.
Solution
I developed a visual identity rooted in symbolism and structure. The logo combines a sharp, monogram-like silhouette of 'OA' with a shield and an open book — representing knowledge, protection, and legacy. The design direction balances modern minimalism with academic gravitas, using a refined color palette and clean typography to create a timeless, versatile system for web, print, and signage.
