Year:
2024
Timeframe:
2 weeks
Tools:
Category:
Avoil is a modern food brand crafted for people who care about what they put into their bodies. With a name that blends “avocado” and “oil,” Avoil turns a simple ingredient into a lifestyle choice: clean, versatile, and nourishing. Whether it’s for cooking, dressing, or wellness, Avoil brings purity, taste, and health benefits to every drop.
Problem
Cooking oils often feel stuck between extremes: cheap, overprocessed, and unhealthy, or positioned so clinically that they feel out of reach for everyday use. This leaves modern eaters searching for something that’s both wholesome and accessible, without sacrificing flavor or quality.
Solution
Avoil’s branding is built to celebrate health without losing warmth. The identity is clean and contemporary, signaling freshness and purity, while also feeling vibrant and inviting. From the simple, memorable logomark to the fresh, natural color palette and typography, every element reinforces the brand’s promise: health made effortless. The result? Avoil stands out as modern, natural, and trustworthy exactly what today’s conscious consumers are looking for.
